About MRD
More Roar Dinosaur is a story-led, sensory-aware, and neurodiversity-inclusive creative project, founded with a deep belief that everyone deserves space to feel calm, understood, and supported.
Rooted in imagination and gentle connection, MRD creates experiences that honour different ways of thinking, feeling, and engaging with the world.
Why MRD Exists
More Roar Dinosaur was created by Emma, inspired by her own journey and the experiences of her son, Finley. Along the way, a deeper understanding of autism, ADHD, anxiety, and sensory needs shaped the direction of MRD into something calmer, kinder, and more intentional.
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What began as storytelling has grown into a wider vision - creating sensory-aware spaces and experiences that support regulation, confidence, and connection in real-world settings.
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More Roar Dinosaur was created from lived experience, deep reflection, and a growing understanding of how overwhelming the world can be - especially for neurodivergent children and adults.
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MRD was born from a desire to create spaces and experiences that don’t ask people to “push through,” mask, or adapt - but instead offer permission to pause, regulate, and be exactly who they are.
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Every part of More Roar Dinosaur is shaped by care, empathy, and real understanding, with a focus on emotional safety, gentle creativity, and inclusion that feels natural rather than forced.
What More Roar Dinosaur Offers
More Roar Dinosaur exists as a growing story-led world - the MRD Universe - where books, characters, and real-life experiences come together to support emotional growth, imagination, and sensory wellbeing.
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The MRD Universe began with children’s books designed to explore feelings, confidence, and difference in a gentle, accessible way. Wave One titles are now published, with future stories planned as the universe continues to grow.
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Alongside storytelling, MRD has naturally expanded into sensory-aware experiences that bring the heart of the stories into real-world settings. This currently includes calm, inclusive spaces at weddings and birthday parties, designed to support regulation, comfort, and choice during busy celebrations.
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Looking ahead, MRD is also working towards story-led pop-up experiences, where storytelling and sensory play come together in immersive, gentle ways - allowing children and families to step into the MRD Universe beyond the page.
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Today, More Roar Dinosaur offers both storytelling and thoughtfully designed experiences, giving families the freedom to engage with the MRD Universe in whichever way feels right for them.
OUR Mission
At More Roar Dinosaur, our mission is to create story-led, sensory-aware, and neurodiversity-inclusive experiences where people of all ages feel safe, understood, and supported. We believe that everyone deserves space to explore, rest, and connect in ways that honour their individual needs.
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This mission comes to life through thoughtfully designed stories, calm sensory spaces, and inclusive experiences that prioritise emotional safety, choice, and gentle engagement. Rather than asking people to adapt to overwhelming environments, MRD focuses on creating environments and experiences that adapt to them.
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Whether through books, weddings, birthday celebrations, or future pop-up story experiences, More Roar Dinosaur is guided by care, empathy, and flexibility - allowing creativity, confidence, and connection to grow naturally.
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Welcome​
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Big Dino-love